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SMART TV

Interactive Television is one of the most important trends in new media. The market is developing incredibly quickly and shows remarkable future potential.

Providers create new revenue channels and reach new and old target groups. In the future, the supply chain of content providers, media distributors and advertising firms will be radically changed by the transport of content via the Internet directly to televisions.

Customers have recognized this trend and start to integrate web-based portals in their products. By adapting web content to this new medium it becomes possible for messages to assume their full effect. Through the growing sales of ITV-ready televisions, access to ITV is automatically expanding at a remarkable rate. At Opentech we have taken this challenge to supply a full multimedia solution platform to our customers.

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